A website visitor that goes no further than handing over an email address usually isn’t a red-hot buying prospect. In a perfect world, MQLs convert to high quality SQLs. They present a greater chance to create a sale. Sales Qualified Leads (SQL)are higher quality leads, determined by a vetting process of some sort.Marketing Qualified Leads (MQL) are the leads marketing programs collect and qualify for sales follow-up.It’s important to understand the difference between marketing qualified leads (MQL) and sales qualified leads (SQL). Want a sizable list of lead-generation strategies? Check out that post. It becomes incumbent on marketers to take on the challenge of producing sales-qualified leads. No leads, no chance for survival.īut by relentlessly pursuing online lead generation are we letting ourselves off the hook too easily? Focus only on lead quantity with a disregard for lead quality and you might sell yourself short.Įventually, realization sets in: a funnel full of lookie-loos and tire-kickers has little value.
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